If you’ve got a website then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you’re trying to build your e-zine or prospect list or get potential customers to contact you or buy your products or services, getting people to your website is a must and can be a challenge.
Especially if you don’t have a big budget to spend on online marketing, and if you’re having a tough time getting your site to show up in the search engine rankings. All of this was (and continues to be!) one of my biggest marketing challenges.
Anyone who knows me will tell you I’m not one to back off from a challenge. In fact, give me one and I’ll do whatever it takes to overcome it. I’m going to share with you one marketing technique I’ve used to immediately get my website to the top of the search engine rankings and to triple my website traffic in just a couple of months.
Getting qualified traffic to your website
If you’ve got a website then one of your marketing tasks is generating qualified traffic to that website. What exactly is qualified traffic? Qualified traffic consists of people who are looking for what you are offering. They’re in the market for what you’re selling, and they are actively searching for it.
Does your site show up on page 10 of the search results, or perhaps doesn’t even show up at all?
If you’re like many small business owners, you don’t have the technical knowledge, expertise or time to do what it takes to get your site to naturally achieve a top-ranking in Google and the other major search engines.
You can move your site to Number 1 in less than a day
I want people who are searching for information on “marketing plans” and “how to market” to find out about me now, not months from now or a year from now (well I want them then, too, I just don’t want to wait until then!)
I did it and it works!
Did you know you can buy your way to the top? That’s exactly what I did, and you can do it, too. A text advertising service available through Google, called Google Ads, enables anyone to have a text ad and a link to their website show up as the top-ranked site for their selected keywords (keywords are the words and phrases people type into search engines when they’re looking for information on the web).
These text ads show up on the right-hand side of the results page when searchers type in your selected keywords. You’ll see them on any page, under the title “Sponsored Links.” Google even offers a keyword tool to help you pick the best keywords for your site.
You can spend as little or as much as you want
Depending on how much you want to spend, you can determine the ranking and page your ad shows. You can very easily garner the number one spot. You select your maximum daily budget so you’ll never spend more than you can afford and you can easily test different ads to see which ones work best.
You only pay for those who click
And the best part is, you only pay when someone clicks on your link. The other plus here is you’ll know if your ad is working by watching what percentage of those who see your ad actually click on it. And if it’s not working as well as you’d like, you can easily change it.
It’s all tracked so you know whether it’s working
Google offers excellent tracking reports so you know exactly how many people saw your ad and how many clicked on it. You can send them to any page on your website (for example, you might want to send them directly to your products page, or the page where they can register for your free e-zine or special report).
The quickest way to boost your website traffic
I used Google Ads to start generating website traffic and e-zine subscribers my second month in business. My results were so good I maxed-out my budget in a matter of weeks and had to put my ad on “pause” (stop running it for a while). The way I look at it that’s a good problem to have, considering all those clicks led to new subscribers and customers.
3x the traffic in less than 3 months
Between this technique and the one I’ll tell you about next week, I was able to triple my website traffic in less than three months. And you can bet I’ll continue using both of these marketing techniques to keep growing my website traffic. I love them because they’re simple enough for anyone to do, and they don’t cost a lot.
Get the qualified traffic you want
