Maybe you don’t want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don’t think you need to do anything more. No matter what position you are in, if you Do This One Thing you will beat 85% of your competition every day of the year. If you are in the 15% category already, please email me with a sentence or two confirming how well this works for you.
What we are about to discuss applies to every business large or small and in every industry. Next, this is easy to do, but it does require some work. and a minor level of technical skill. However, I assure you if I can learn this, you can too. Finally, when you do this consistently, you will make more money than you ever imagined. This action is at the core of what makes people happy.
The one thing you must-do if you are in business is to obtain the contact information of people doing business with you and people who visit with you but have not yet purchased. You must then use this information and let them know you are thankful and you are sincerely interested in continuing the business relationship. Yes, this applies to every business.
One of the questions I consistently receive is the concern of contacting customers using email. Think of it this way, for most people they are going to a business to buy something they want. They will welcome properly positioned messages from you. When you communicate with them regularly with messages containing valuable information and offers, they will continue to support your business and tell all their friends about you.
In assisting clients with implementing a customer development plan I have confirmed the importance of a couple of very important points: First, you must have a clear privacy policy, next you must use a registration process that confirms their interest in receiving information from you (opt-in) and finally they must be able to easily unsubscribe from your mailing list at any time. I do not recommend telemarketing to your customers. However, an email alerting them to be listening for an important voice mail broadcast can work and should be tested. Email should not be relied upon exclusively. It should be part of a comprehensive marketing strategy.
